Not Shy

Cashmere since 1998

Not Shy has been exploring cashmere since 1998. For this Parisian house, it is not just another fabric but a signature, a playground where the entire wardrobe passes through, from sweaters to trenches.

Cardigans and sweaters with precise cuts, in natural tones that are worn year after year. Pieces designed to last, balancing classic styles with a desire to shake things up a bit.

There is also rare traceability: a QR code on the label shows where the piece was dyed, spun, and assembled, and end-of-life cashmere is collected to be reintroduced into the cycle. At this price, it is normal to know exactly what you are buying.