Selected

Scandinavian design, without fuss

Selected is a Danish brand founded in 1997, part of the Bestseller group. Its women's line, Selected Femme, applies a simple idea: the quality and simplicity of Scandinavian design, in pieces designed to stay in the wardrobe for several seasons.

At Clo, the selection covers everyday wear: blouses, t-shirts, knit tops, cardigans, trousers, shorts and shirts, in materials like TENCEL lyocell, linen or viscose. Clean cuts, often oversized, easy to layer.

It is a slightly modernized timelessness: pieces that do not date from one season to the next, to mix with what you already have.